Indigenous-owned · Saskatoon · Treaty 6 territory · Est. 2020

About XUSI

XUSI (pronounced who-zee) is an Indigenous-owned clothing and screen printing company founded by two brothers in Saskatoon in 2020. We make clothing that brings Indigenous identity into fitness and streetwear, print custom apparel for organizations, and run workshops for Indigenous youth.

Our story

My brother and I come from a small reserve community in northern Saskatchewan. The generations before us went through residential schools. We are the first generation in our family that did not have to endure that system directly, but we still grew up with the effects it left behind. That history shaped our family, our community, and the opportunities we could see around us.

We started XUSI in 2020 in Saskatoon. We did not come from money, a business family, or a background where entrepreneurship felt normal. We had to learn by doing. We built the brand through clothing drops, online sales, vendor events, custom screen printing, and relationships with people who believed in what we were building.

Fitness, identity and Japanese style

Fitness has always been part of our lives. It taught us discipline, gave us direction, and helped us build confidence. XUSI grew from that connection between training, clothing, identity, and self-improvement. Our designs are influenced by Indigenous culture and Japanese style, but the purpose goes deeper than appearance. We want people to feel proud wearing the brand and connected to what it represents.

Many of our designs carry a Cree word and a story. You can read every one of them on our Meanings page.

More than a clothing brand

As the business grew, we saw that XUSI could do more than sell clothing. We could share our story with youth, teach practical skills, provide screen printing for organizations, create paid opportunities, and build a company that Indigenous youth could see themselves in. Today XUSI has three connected parts:

What we have built

• More than 200 shirts sold at a single event
• A community of more than 2,000 followers online
• Custom screen printing for clients including the University of Saskatchewan, SIIT and the University of Regina
• Vendor travel across Canada, including sold-out events
• Retail placement through Wanuskewin locations, including Broadway, the Saskatoon Airport and the Heritage Park store (where to buy)
• Top five finalist at SOAR and a Pow Wow Pitch semifinalist
• Support for residential school survivors and employment opportunities for Indigenous youth (community support)

What XUSI stands for

Where we are going

We want XUSI to become a nationally recognized Indigenous fitness and lifestyle brand with strong roots in community. Success means creating jobs, supporting other Indigenous people, helping revitalize the Cree and Dene languages through thoughtful products, and showing young people from reserves and northern communities that they can build something of their own.

Where a young person comes from does not decide where they can go.

See where XUSI has been featured and listed.

Want to hear it from the people wearing it? Read what XUSI customers say.